Tuesday, May 24, 2005

An Apple a Day Keeps the Spin Doctors Away

So, the PRSA's NY Chapter held their Big Apple Awards last night. I've gone to dozens of these affairs and they're usually dreadful, but last night's event was something to write home about. It was a class act all the way - lighthearted; yet elegant at the same time. The organizing committee is to be congratulated. The John Hill award went to Howard Rubenstein. Howard urged the practitioners in the audience to always do the right thing and to encourage their clients or employers to do so as well. If you don't do the right thing, Howard noted, you might find yourself on 60 Minutes - this said as Mike Wallace waited to give the evening's keynote address. As Howard spoke I remembered one of the guiding principles he gave to all his new employees when I worked for him all those years ago. "When you send your monthly bill out to your clients," Howard said, "ask yourself if you would feel comfortable paying that amount out of your own checkbook. If the answer is no then you're doing something wrong." Pretty basic concept, but rather profound given issues we've read about in the press recently, especially those concerning my good friends at Fleishman Hillard - who in my book are worth every dime. I may no longer be a member of PRSA, but I was delighted to be there last night and I'm already looking forward to next year. There were no spin doctors in the room last night - just some of New York's finest counselors.